Over the years, the internet and digital technology industry has continued to grow and grow as digital devices are in use now more than ever. One of the key areas where this growth is significantly felt is the proxy and VPN job market.

There is an increasing demand by companies for web and network security engineers that are skilled in the knowledge of how proxies and VPN work.

Notably, the COVID-19 pandemic pushed a lot of companies to switch to remote operations and that requires a high level of cybersecurity.

Proxies and VPN are some of the most important tools when talking about web security. However, there are other drivers.

In this post, we’ll discuss the growing proxy & VPN job market and its driving forces.

How Important Are Proxies & VPNs To Companies?

To begin with, why would a company need to employ a VPN or proxy engineer? Well, this is because these tools are highly valuable to companies who operate digitally. More specifically, companies who provide digital products and services.

Proxies and VPNs are alike. Simply put, these tools add an extra IP address on a client’s computer or server such that the original IP address of the client is hidden. That way, visited websites don’t interact directly with the client’s computer but instead, with the proxy or VPN.

Likewise, proxies and VPNs pull their IP address from a rotating pool so there are multiple – millions or thousands – of IP addresses available.

Companies need proxies for a lot of web activities. Some of these include cybersecurity, talent sourcing, ad verification, application performance, brand protection, and data collection to name but a few – these will be explained later.

Before now, not many companies running a website knew about Proxy and VPN solutions. To date, these are new to some.

Companies that are still ignorant of the importance of proxies and VPNs are being left behind. They are unaware that websites use IP addresses to detect a user location and serve varying content. Those who know the value are using these tools to stimulate users in different regions and analyze their competitor websites based on the different content they serve based on a user’s IP address.

However, it’s one thing to know what proxies can do and it’s another to use them properly. At an enterprise scale, data and information being analyzed or collected are usually enormous.

This is why many companies are now sourcing for skilled proxy and VPN engineers, so they can gather the right data.

The Growth Of The VPN & Proxy Job Market

Data from Statista shows that the VPN worldwide market which had a market size of $25.41 billion is estimated to be worth $75.59 billion by 2027.

As the market consumption rate of VPNs & proxies increases, so does the use among individual and enterprise consumers. They go hand in hand.

A company could employ anyone to work at an office. However, if they needed someone to work remotely, like how many had been forced to do the past year, IT Skills became a necessity.

Hence, while the VPN & Proxy job market has been growing, the urgent need for remote working in 2020 was the main catalyst that boosted the job market growth.

One needs to know that among all VPN, there are the legit ones and the fake ones. It is best to go for the legit ones as they will provide you with 100% protection. You can also check for their reviews like the NordVPN Review to know the one to choose.

The Market Drivers

Most of the time, companies that post vacancies for proxy and VPN staff jobs request a network security engineer. They could be required to perform tasks like monitoring and filtering DNS traffic, keeping a network ad-free, setting up IDS, inspecting SSL, and many more.

Notably, companies that offer software services need skilled personnel to help set up proxy exclusions for their services.

The above are somewhat very technical drivers of the proxy & VPN job market. Here are more general drivers:

●     Competitive Analysis

Proxy & VPN engineers are needed to perform thorough competitive analysis for companies. As mentioned earlier, most competitor websites serve content differently for visitors in different locations. Thus, without proxies or VPN to stimulate users in different locations, there’s no way to compare stuff like price variants and product availability.

To gather this data, methods like web scraping, crawling, and indexing, are utilized. These are automated tasks performed by bots.

To show just how common these are, data from Imperva shows that not traffic made up 40.8 percent of all internet traffic in 2020. Proxies are needed for these bots not to be blocked and connecting the bots to proxies most times need serious expertise.

●     Ad Verification

Digital advertising powers a billion-dollar industry. There are many risks involved with digital advertising including fraud, spyware, malware, and mistargeting. Companies need to be sure that they are serving the right ads to the right audience and not just wasting money.

Skilled proxy or VPN engineers are needed here to be able to verify and confirm brand ads by once again stimulating actual users in different locations.

●     Social Media

Any company not leveraging on social media marketing in today’s world is missing out big time. Nevertheless, a lot of companies do. Large companies that manage multiple social media accounts for users in different locations are in high demand for proxy & VPN programming skills.

This is because most of these companies operate from a centralized location and there’s a need to tailor communication between customers on social media based on their location. Hence, a lot of automation tools are needed in both the creation and maintenance of their social media accounts and these tools need proxies & VPN.

Bottom Line

The growth of the proxy and VPN job market isn’t at all surprising. These are somewhat very technical tools considering what they do and only those who understand how they work can use them precisely.

Not to mention, any reliable proxy service provider will steadily scout the job market for network engineers, full-stack developers, cybersecurity experts, digital marketers, etc.

This post was written by Dana Brown, one of our guest authors. Here at the IseeQ blog, the insights of other professionals are always appreciated, so you have a topic idea in mind feel free to contact us!
If you are interested in hiring the top IT or Business professionals from the European market, check out our website!